Create brochures, videos and/or advertising inserts to be placed inside professional trade publications which are published and distributed abroad to increase your international visibility.

Submit an application



Within this context, the Wallonia Export-Investment Agency proposes 3 types of promotional tools: 

  • brochures (triptychs, folders, sheets, catalogues, etc.)
  • videos
  • advertising in trade publications edited and published abroad

The Wallonia Export-Investment Agency's contribution amounts to a maximum of 10,000 EUR  per company over 3 years.

For starters (SMEs less than 5 years old), the maximum amount is 15,000 EUR per company aver 3 years.

Download the Communication Support Leaflet



Any Wallonian business that is a manufacturer or service provider, developing an international project with added value for the Walloon economy. The Wallonia Export-Investment Agency appreciates the realistic character of this added value.

A business is an entity,regardless of its legal form, engaged in an economic activity, given that, in accordance with Regulation (EU) No 1407/2013, all entities which are controlled by the same entity are considered as a single undertaking.

Terms of the contribution

The Wallonia Export-Investment Agency covers a maximum of 50% of the costs (excl. VAT) for the production of professional-quality promotional supports.


Conditions of the contribution

Companies must submit their application electronically to the Wallonia Export-Investment Agency before creating promotional materials for their marketing compaigns.

Payment of the contribution

In the case of applications for incentives submitted from January 1st, 2016 onwards which have been the subject of a ministerial agreement, the payment procedure is simplified in accordance with the principle of legitimate expectations.

For applications submitted before January 1st, 2016, the settlement conditions set out in the subsidy decree remain in force.

Download the Decree of the Walloon Government of October 29th, 2015 concerning financial aid for companies going global.



Dominique Duquet

Support communication

T 32-2-421.87.02

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